Hello! As requested, some relevant sample work lies below…

« BRANDING & DESIGN FOR A CAPITAL CAMPAIGN »

April 26, 2022

We are a boutique agency also based in Alexandria, with a diverse set of capabilities (from market research and positioning to delivery of branded collateral). We have significant experience in fundraising for non-profits and arts institutions (such as the National Gallery of Art, the Smithsonian, Woolly Mammoth Theatre Company, and others) and for private universities and schools (a few of which are included in our work samples below).

We look forward to reengaging on this effort, with courage, in the coming weeks and months.

Please contact principals Lisa Carey and Matthew Hirschmann directly with any questions. Thank you.

SAMPLES OF RELEVANT WORK

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misc. sample Logos and WORDMARKS

For a case study of a complete brand identity overhaul:

Campaign Naming, branding & collateral:

LUCID has developed names, visual branding and supporting print and digital collateral for numerous fundraising campaigns. The following is a partial list with some sample work and information regarding services provided, as well as some interactive/video samples to follow.

→ For American University: “A new AU”

LUCID named the campaign, developed all of the branding, a mini-case statement as well as full case, and an extensive identity standards documentation. LUCID provided support throughout the campaign for the university as well as for each individual school and their respective priorities and objectives.

→ For Madeira: “The Way Ahead”

Tagline: “Securing Madeira’s Second Century”

LUCID developed the name (derived from founder Lucy Madeira’s words) and tagline as well as the campaign branding (with a sunrise graphic from the official Madeira seal). LUCID supported the campaign through successful completion.

→ For Madeira: “Cottages for Community”

In honor of the departing headmistress, known affectionately as “Betsy,” a small campaign was launched to raise funds for faculty housing on campus. LUCID was hired to develop a very simple case statement in No. 10 format, as well as materials for a fundraising event.

→ For Georgetown University: “Georgetown Forever”

Working internally and with outside creative agencies, LUCID principals consulted on the naming of the campaign and went on to develop support collateral for the university and the individual schools. LUCID continued to support Georgetown’s development team will beyond the campaign with other collateral honoring and appealing to donors.

→ For Capitol Hill Day School: “Making a Greater Dent”

LUCID was hired by a small, private elementary school in Washington DC for a campaign largely to raise funds to enhance their main building, the Dent Building. LUCID developed this easily mailable No. 10 brochure.

→ For the Folger Shakespeare Library:

LUCID was asked to develop a selection of possible names for the Folger’s first-ever fundraising campaign (download our presentation). “The Wonder of Will” was selected. LUCID has developed the branding and is currently designing collateral as part of the silent phase and upcoming public phase.

Pocket folder showing existing doors opening to future construction plans.
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→ For Woolly Mammoth Theatre Company

The campaign was named by an external consultant prior to engaging LUCID. LUCID developed the tagline, “creativity un-contained” as well as the visual branding. This campaign’s objective was to release the theatre’s artistic directors from financial constraints on creativity. LUCID developed a case statement and sketchbook for the campaign, as well other support materials during the life of the campaign.

→ For The National Theatre:

LUCID was hired to produce a digitally-printable brochure for use during the silent phase of The National Theatre’s first-ever fundraising campaign. LUCID researched, conceived, wrote and designed this case statement. Brochure included a rear pocket for inserts and a business card.

INTERACTIVE PRESENTATION SAMPLES:

LUCID both produces presentations in-house and when appropriate collaborates with video, web, and interactive partners. These partners are integral members of our team with which we have long-standing relationships (10–20 years). From our Clients’ perspective, you’re working with one agency.

→ For Madiera: “Madeira Unexpected” Microsite

Targeted solely at middle school girls (with parents possibly watching over their shoulders), LUCID designed Madeira’s microsite to be quirky and playful, as well as informational. Designed for those happy to scroll, it also integrated custom illustration and elements of a matching video, produced in partnership with The Film Guys.

Launch the Unexpected Microsite →

→ For DigitalGlobe

LUCID designed DigitalGlobe’s identity, plus over 150 deliverables in print and electronic form. The following is an iPad application, named “DigitalGlobe Explore” which salespeople used in meetings to discuss DigitalGlobe’s resources and capabilities.

LUCID wrote and produced a series of video presentations for DigitalGlobe helping define their contributions toward a mission of “Seeing a better world.” The videos are not narrated, intended for use in noisy convention halls, often without any audio. One sample is below; click play and enlarge if desired.

→ For BancAlliance

LUCID developed an animated, narrated explainer video helping describe BancAlliance’s value to smaller community banks struggling to compete against larger regional or national competitors. Click play and enlarge if desired.

→ For Reading Horizons (in process)

LUCID recently rebranding Reading Horizons and is in the process of refreshing all of their print and electronic collateral. A sampling of the work, still in process, is below.

Zoom background:

Custom illustration style:

New brand and tagline introduction animation:

While we don’t submit our work for awards, our clients sometimes do and we have won several Case Awards over the years.